If a Business Believes That Two or More Market Segments

question 65

True/False

If a business believes that two or more market segments can be profitable and develops a unique marketing mix for each,it is following a multisegmentation strategy.

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Definitions:

Longing

A deep, persistent desire or yearning for someone or something.

Excitement

A state of heightened emotional arousal or interest often associated with anticipation or thrill.

Companionate Love

A deep and enduring form of love characterized by emotional intimacy and commitment rather than passion.

Passionate Love

A deep, intense feeling of attraction and desire in a romantic relationship.