Explain the Process of Organizational Assessment

question 66

Essay

Explain the process of organizational assessment.

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Definitions:

Advertising

The act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.

Promotional Mix

The combination of marketing tools used by a business to achieve its marketing objectives, including advertising, sales promotion, public relations, and direct marketing.

Strengths/Advantages

Positive attributes or aspects of something that give it a competitive edge or make it superior in some respects.

Weaknesses/Disadvantages

The aspects of a situation or organization that are detrimental to achieving success or objectives.