Describe Two Reasons Why the Single-Segmentation Approach Is Probably the Wisest

question 17

Essay

Describe two reasons why the single-segmentation approach is probably the wisest strategy for small businesses to use during initial marketing efforts.

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Definitions:

Controlling

The process of monitoring performance, comparing it with goals, and taking corrective action as needed.

Planned

Refers to activities or actions that have been thoughtfully considered and organized in advance.

Accomplished

Having successfully completed or achieved a goal or objective; skilled and capable.

Received

Pertains to goods, services, or payments that have been accepted or taken in by an individual or organization.