The Goal of an ECRM System Is to Build Customer

question 1

True/False

The goal of an eCRM system is to build customer loyalty.

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Definitions:

Personality Inventory

A questionnaire (often with true-false or agree-disagree items) on which people respond to items designed to gauge a wide range of feelings and behaviors; used to assess selected personality traits.

Personality Inventories

Standardized questionnaires designed to assess various aspects of a person's character and psychological makeup.

Behavioral Traits

Characteristics of an individual's actions or reactions to stimuli, which are often influenced by both genetic and environmental factors.

Frontal Lobe

The part of the human brain that is responsible for voluntary movement, complex reasoning, problem solving, and the planning of complex cognitive behavior.