Which of the Following Statements About Customer Perceptions of Service

question 48

Multiple Choice

Which of the following statements about customer perceptions of service and consumer purchase intentions is true?

• A) There is no relationship between customer perceptions of service and any consumer intentions
• B) While there is no relationship between customer perceptions of service and purchase intentions,there is a strong relationship between perceptions of superior service and increased word-of-mouth communications
• C) Researchers suspect there is little relationship between a customer perception of service and his or her intent to buy
• D) Customer perceptions of service affect consumer intentions in several positive ways-including the purchase intention
• E) Customer expectations - not perceptions - affect consumer behavioral intentions

---

Definitions:

Distributed Practice

A learning strategy that involves spreading study sessions and practice over a period of time, rather than cramming all at once, to improve retention and skill development.

Long-Term Recall

The ability to retrieve and recognize information stored in memory for an extended period, often days, months, or years after initial learning.

Working Memory

A brain-function system with a constrained capacity dedicated to holding information short-term for processing needs.

Process and Recall

Refers to the cognitive functions of understanding information (process) and retrieving it from memory when needed (recall).