Which of the Following Statements About Communications and the Service

question 12

Multiple Choice

Which of the following statements about communications and the service marketing triangle is true?

• A) External marketing communications include advertising,public relations,personal selling and sales promotions
• B) The sides of the service marketing triangle are customers,providers and the company
• C) Interactive marketing communications are exemplified by vertical and horizontal communications
• D) All communications methods that relate to the service marketing triangle are either verbal or print
• E) Service encounters are an example of internal marketing

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Definitions:

Marginal Cost

The elevation in full costs that come from generating an additional unit of a good or service.

Average Cost

The total cost divided by the number of goods produced, representing the per unit cost of production.

Market Demand Curve

A graphical representation showing the relationship between the price of a good and the quantity demanded by all consumers in the market.

Monopoly

is a market structure characterized by a single seller, selling a unique product in the market without any direct competition.