Rangu Read in the Newspaper That He Could Receive a Free

question 49

Multiple Choice

Rangu read in the newspaper that he could receive a free month's cable television service if he would agree to use the service for two years.The ad had no other stated restrictions and appeared to apply to the entire county in which Jackson lived.When Rangu went by the cable television office,the salesperson there told Rangu that his area of the community was not eligible for the free month offer.If he wanted cable,he had to pay $400 to have the cable service brought to his house.Rangu experienced a problem with:

• A) Under-promising and over-delivering
• B) Marketing communications that were not integrated
• C) A lack of interactive marketing communications
• D) Poor vertical communications
• E) Ignorance of the service marketing mix

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Definitions:

Somatosensory Cortex

An area at the front of the parietal lobes that registers and processes body touch and movement sensations.

Heterosexual

A term describing individuals who are romantically or sexually attracted to people of the opposite gender.

Cognition

The procedure of acquiring comprehension and insights by thinking, experiencing events, and sensory observation.

Top-Down Processing

An approach to processing information that starts with the brain's higher-level cognitive processes before receiving specific data from the senses.