Traditional Yield Management Strategies Are Most Appropriate When

question 4

Multiple Choice

Traditional yield management strategies are most appropriate when:

• A) The service provider has a homogeneous target market
• B) Its target market is not price sensitive
• C) All members of the target market arrive at basically the same time
• D) Those who arrive early or reserve early are more price sensitive than those who reserve or arrive late
• E) All of the target market is equally price sensitive

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Definitions:

Guarantor

An individual or entity that promises to pay a borrower's debt in the event the borrower defaults on a loan obligation.

Indemnity

A contractual obligation of one party to compensate for the loss or damage suffered by another.

Writing Requirements

Legal stipulations that certain contracts or agreements must be written and signed to be legally binding.

Conditional Sale Contract

An agreement for the sale of goods where the purchase price is paid in instalments and the title of the goods remains with the seller until the full purchase price is paid by the buyer.