Each Year Representatives of College Activities Boards Throughout the United

question 11

Multiple Choice

Each year representatives of college activities boards throughout the United States gather at regional National Association of College Activities (NACA) conventions to listen,talk to and hire acts for the upcoming school year.Auburn Moon,a talent agency from Philadelphia,is one of the vendors at the NACA conventions.The owner of this agency offers attendees at the conventions a free download of two or three songs by each of the acts she represents.Students can listen to the songs at their leisure and share the music with other decision makers on campus.With the free downloads,Auburn Moon is _____ about its entertainers.

• A) Motivating its customers
• B) Positioning its customers
• C) Managing the customer mix
• D) Defining its customers' jobs
• E) Educating its customers

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Definitions:

Underscore And Explore

To emphasize and investigate deeply into a particular subject or problem.

Nonverbal Communication

The transmission of messages or signals through a nonverbal platform such as facial expressions, body language, posture, tone of voice, or any other form of communication without the use of words.

Verbal Communication

The process of conveying messages and information through spoken words.

Facial Language

The use of facial expressions to communicate emotions, intentions, or social information, forming an integral part of non-verbal communication.