According to the Service Profit Chain

question 51

Multiple Choice

According to the service profit chain:

• A) There is an underlying logic connecting employee satisfaction and customer loyalty
• B) Internal marketing is more important than either interactive or external marketing
• C) The strategies for internal,external and interactive marketing are equally important
• D) Customer loyalty is unrelated to internal marketing
• E) Reliability is the most important of all the desired service characteristics

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Definitions:

ARGs

Alternate Reality Games; interactive games that use the real world as a platform, often involving multiple media and game elements to tell a story that may be affected by participants' ideas or actions.

Advergame

A video game that is created specifically to promote a product, brand, or marketing message, blending advertising and gaming.

Script Placement

The strategy of embedding promotional messages within the narrative content of media, such as movies or TV shows, in a subtle way.