The Openings of New Fast-Food Franchises Are Typically Highly Promoted

question 21

Multiple Choice

The openings of new fast-food franchises are typically highly promoted events especially when the franchise is new to a geographic area.Special food promotions are offered on the day of the grand opening and sometimes guest appearances.Often if a grand opening event is scheduled for the first of the month,the business will actually start serving customers who happen to notice that it is open during the week prior to the first.In this way,employees can familiarize themselves with their jobs and minor problems can be handled before they become major.This pre-opening practice is most closely related to which stage of the new service development process?

• A) Commercialization
• B) Business analysis
• C) Market testing
• D) Service development and evaluation
• E) Post introduction evaluation

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Definitions:

Prescribed Medication

Medicines that are ordered by a healthcare provider to prevent, treat, or manage various health conditions.

Childhood Otitis Media

An infection or inflammation of the middle ear, particularly common in young children.

Immunizations

The process of making someone immune to an infectious disease, typically by the administration of a vaccine.

Upper Respiratory Tract Infection

An infection that affects the upper part of the respiratory system, including the nose, throat, pharynx, and larynx, commonly caused by viruses and leading to symptoms like coughing and a sore throat.