Which of the Following Measurement Research Methods Can Document Customers

question 22

Multiple Choice

Which of the following measurement research methods can document customers' opinions about whether performance met the standards established?

• A) Structured brainstorming
• B) Relationship surveys
• C) Customer panels
• D) In-depth interviews
• E) Critical incident studies

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Definitions:

Empirical Evidence

Information acquired by observation or experimentation that is used to confirm the validity of a hypothesis or theory.

DSM

Diagnostic and Statistical Manual of Mental Disorders, a handbook used by healthcare professionals as the authoritative guide to the diagnosis of mental disorders.

MMPI

Minnesota Multiphasic Personality Inventory, a standardized psychometric test of adult personality and psychopathology.

Rorschach Test

A psychological test in which subjects' perceptions of inkblots are recorded and then analyzed using psychological interpretation, complex algorithms, or both, often used to assess personality and emotional functioning.