The University of Leeds in the U

question 43

Multiple Choice

The University of Leeds in the U.K.released findings of its study of television viewing behaviors.Seventeen families had permission for cameras with sound to be placed in the main living areas of their homes for two three-week periods over two years to watch them watch television.The University of Leeds used _____ to determine that people who have specifically chosen to watch a program are more likely to remain present for the commercial breaks within it.

• A) Multicultural surveys
• B) Market-oriented ethnography
• C) Process checkpoint evaluations
• D) Requirements research
• E) Diversity studies

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Definitions:

Hierarchy

A system or organization in which people or groups are ranked one above the other according to status or authority.

Committed

The state of being dedicated or devoted to a cause, activity, or goal, typically implying a long-term engagement or obligation.

Express

To convey a thought or feeling in words or by gestures and conduct.

Social Dominance Orientation

A personality trait that predisposes individuals to prefer and support social hierarchy and dominance of their in-group over out-groups.