During the Commercialization Stage,the Service Goes Live and Is Introduced

question 59

Multiple Choice

During the commercialization stage,the service goes live and is introduced to the marketplace.This stage has two primary objectives.One is to build and maintain acceptance of the new service among large numbers of service delivery personnel who will be responsible for day to day service quality.The other is to:

• A) Evaluate tangibles for the service that are designed to reduce problems associated with service heterogeneity
• B) Monitor all aspects of the service during introduction and through the complete service cycle
• C) Provide adequate resources to prevent service failures
• D) Develop a positioning strategy around which the service provider can build a sustainable competitive advantage
• E) Analyze the market and begin the next new service development process

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Definitions:

Performance Orientation

An approach or mindset focused on achieving outcomes and results rather than the learning process or individual effort.

Societies

Groups of individuals living together in organized communities with shared laws, traditions, and values.

Results

Outcomes or outputs derived from specific actions, processes, or behaviors.

Stereotypes

Widely held but simplified and generalized beliefs about a particular group of people or things.