What Is the Best Way to Conduct Lost Customer Research

question 53

Short Answer

What is the best way to conduct lost customer research?

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Definitions:

Distributive Justice

The perceived fairness in the distribution of resources and rewards within an organization or society.

Procedural Justice

The fairness of the processes used to make decisions, often focused on in organizational settings to ensure fairness in managerial actions.

Psychological Contract

An unwritten agreement between an employer and an employee that outlines mutual expectations, including job security, loyalty, and commitment.

Need Salience

The degree to which a particular need is perceived as important or relevant by an individual at a given time.