_______ Has Consistently Proven to Be the Most Important Determinant

question 34

Multiple Choice

_______ has consistently proven to be the most important determinant of service quality.

• A) Reliability
• B) Responsiveness
• C) Assurance
• D) Empathy
• E) Tangibility

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Definitions:

Merchandise Allowance

A type of discount or financial incentive that suppliers offer to retailers, often for buying in bulk, promoting specific products, or covering marketing expenses for those products.

In-Store Support

Assistance and services provided within a retail environment to help enhance customer experience and facilitate sales.

Product Placement

A marketing strategy that involves placing branded products or services within the content of entertainment media.

Ray-Ban Sunglasses

A brand of sunglasses and eyeglasses created in 1937 by the American company Bausch & Lomb, known for their iconic designs such as the Aviator and Wayfarer.