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Customers typically notice service when it falls outside the zone of tolerance.
Small Businesses
Businesses with limited revenue and number of employees, typically seen as privately owned corporations, partnerships, or sole proprietorships.
Intrapreneurship
Intrapreneurship is entrepreneurial behaviour displayed by people or subunits within large organisations.
Entrepreneurial Behaviour
refers to the attitudes, actions, and strategies that entrepreneurs apply to initiate and manage a venture, including risk-taking and innovation.
Large Organisations
Entities that operate on a vast scale, often comprising multiple departments, teams, and processes to deliver products or services across various locations or markets.
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