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The Ritz-Carlton Hotel Trains Each Employee to Note the Likes

question 13

Multiple Choice

The Ritz-Carlton Hotel trains each employee to note the likes and dislikes of regular customers and record this information into a computerized guest history profile that provides information on the preferences of 240,000 repeat Ritz-Carlton customers.Through the use of this customer database,the Ritz-Carlton is able to provide more personalized service to its guests.If,for example,a guest prefers a feather pillow or always orders a glass of sherry before retiring,this information can be entered in the database and these needs can be anticipated and met.By providing more personalized service,the Ritz-Carlton is narrowing provider _____ of the gaps model of service quality.

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Definitions:

Dollar Value

Dollar Value is the monetary worth or market value of something expressed in terms of US dollars.

Current Ratio

Current ratio is a liquidity ratio that measures a company's ability to pay short-term obligations or those due within one year.

Financial Statements

Formal records of the financial activities and position of a business, person, or other entity, typically including the balance sheet, income statement, and statements of cash flows.

Stock Market

A marketplace where shares of public companies are bought and sold, reflecting the economic trends and investment climate.