Which of the Following Factors Leads to Provider Gap 2

question 7

Multiple Choice

Which of the following factors leads to provider gap 2?

• A) Inappropriate physical evidence and servicescape
• B) Inadequate marketing research
• C) Lack of integrated services marketing communications
• D) Failure to match supply and demand
• E) Inadequate horizontal communications

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Definitions:

Blocking

A learning process where the presence of an established conditioned stimulus interferes with the learning of a new conditioned stimulus.

Salience

The quality of being particularly noticeable or important; the state or condition by which something stands out from its surroundings or background in perception.

Behavioral Contrast

A phenomenon in which the rate of response varies according to a change in the reinforcement of an alternative behavior.

Counterconditioning

A behavioral therapy technique that involves teaching the subject to associate a positive response with a stimulus that previously elicited a negative response.