Gina and Henry Were Having Breakfast When They Decided They

question 8

Multiple Choice

Gina and Henry were having breakfast when they decided they wanted to have pizza and watch a movie that night.When she got home from work,Gina turned on her computer,logged on to the Netflix site,and chose the movie Moneyball to view via online video streaming.Next she logged on to her favorite pizza restaurant's Web site and ordered a large pepperoni pizza and a bottle of soda to be delivered at 6:45 p.m.Gina and Henry enjoyed their evening.Which trend that influenced the development of services marketing is illustrated here?

• A) The increasing importance of service industries to the U.S.and world economies
• B) The decrease of human interaction as a result of widespread use of technology-based services
• C) The growth in the use of technology-based services
• D) Increased competition in the entertainment industry
• E) The fact that manufacturing firms are placing increased emphasis on providing services

Grasp the functionality and uses of the Ignore All button in word processing software.

Identify the parts and functions of a document, including headers and footers.

Recognize the importance of keyboard shortcuts and ribbon use for efficient document formatting.

Comprehend the use and management of multiple custom dictionaries in spell check.

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Definitions:

Market Segmentation

The practice of dividing a target market into smaller, more defined categories based on certain characteristics like needs, interests, or demographics.

Market-Product Grid

A framework to relate the market segments of potential buyers to products offered or potential marketing actions.

Cross-Tabulation

Cross-tabulation is a statistical tool used to analyze the relationship between two or more categorical variables by creating a table that displays the frequency distribution.

Market Segments

A group of individuals or organizations within a market that share one or more characteristics, making them identifiable as a distinct component of the market for marketing purposes.