Which of the Following Statements Is True of Customer Lifetime

question 31

Multiple Choice

Which of the following statements is true of customer lifetime value?

• A) Salespeople lay more emphasis on a single sale rather than the combined value of future sales.
• B) Customer lifetime value is only measured for transactions involving a solo exchange.
• C) There is no way to estimate the sum of future sales.
• D) Customer lifetime value is a statement explaining how a salesperson's products will effectively solve the buyer's business issue.
• E) Customer lifetime value is expressed in terms of the combined total of all future sales discounted back into current dollars.

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