Which of the Following Statements Describes a Marketing Implication That

question 47

Multiple Choice

Which of the following statements describes a marketing implication that results from the intangibility of services?

• A) Customers participate in and affect the transaction
• B) Service quality depends on many uncontrollable factors
• C) Services can be readily communicated
• D) There is no sure knowledge that the service delivered matches what was planned and promoted
• E) Services cannot be inventoried

---

Definitions:

Imports

Goods and services purchased from other countries.

Exports

Goods or services sent from one country to another for sale or trade.

International Trade

The exchange of goods, services, and capital across international borders or territories, which involves the import and export activities between different countries.

Prosperity

A state of economic well-being and successful, flourishing conditions, often associated with wealth.