The Sole Determinant of Customer Lifetime Value Is a Customer's

question 15

True/False

The sole determinant of customer lifetime value is a customer's purchases.

---

Definitions:

Present Value

The value today of a future payment, or series of future payments, discounted at some appropriate interest rate.

Earnings Rate

The rate at which an investment or savings account generates income, usually expressed as a percentage of the principal.

Compound Interest

Interest calculated on the initial principal, including all of the accumulated interest from previous periods on a deposit or loan.

Present Value Factor

A factor used in calculating the present value of a future sum of money or a stream of cash flows, given a specific interest rate.