Connor,the Owner of a Start-Up,has Studied His Competitor's Offerings,the Value

question 29

Multiple Choice

Connor,the owner of a start-up,has studied his competitor's offerings,the value delivered by his company's products,and the cost of providing the product to customers.Based on this research,he has set the prices for his products.Because of this,Connor should:

• A) never apologize for the price he quotes.
• B) focus solely on price throughout his presentation.
• C) remember that price is the only concern for customers.
• D) aggressively discount list prices to ensure customer satisfaction.
• E) not hesitate in overcharging his customers.

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Definitions:

Human Olfactory System

Pertains to the bodily structures and processes involved in the sense of smell in humans.

Olfactory Epithelium

Two 1-square-inch patches of tissue, one at the top of each nasal cavity, which together contain about 10 million olfactory neurons, the receptors for smell.

Taste Receptors

Specialized cells located on the tongue that enable the perception of different tastes, such as sweet, sour, salty, bitter, and umami.

Supertaster

is an individual with a heightened sensitivity to the tastes of foods, having more taste buds than average.