Describe Assertive Salespeople

question 45

Essay

Describe assertive salespeople.

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Definitions:

Peripheral Route Persuasion

A method of persuasion that relies on superficial cues or associations, rather than logical argument, to influence people's attitudes or behaviors.

Celebrity Spokespeople

Famous individuals who endorse products, services, or charitable causes, often leveraging their public influence.

Foot-in-the-door Technique

A compliance strategy where a small request is made first to increase the likelihood of agreement to a larger request later.

Social Norm

Informal understandings that govern the behavior of members of a society.