Brian Is Making a Presentation to a Group of Buyers

question 71

Multiple Choice

Brian is making a presentation to a group of buyers.He knows he will encounter objections.Which of the following is NOT one of the strategies he should use to address an objection when selling to the group?

• A) He should try to get a sense of whether the other buyers share the concern.
• B) He should respond to the objection by addressing all the buyers.
• C) He should make sure that all the buyers are satisfied with his response before moving on in his presentation.
• D) He should focus his attention solely on the individual offering the objection and use the direct denial method for most of the objections that are raised.
• E) He should postpone all the objections even if the buyers are convinced that they need answers immediately.

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Definitions:

Consumer Buying Habits

The patterns and behaviors exhibited by individuals when purchasing goods and services, often influenced by psychological, social, and economic factors.

Pearl Harbor

A U.S. naval base in Hawaii that was the site of a devastating surprise attack by Japanese forces on December 7, 1941, leading the United States to enter World War II.

Adolf Hitler

The dictator of Nazi Germany from 1933 to 1945, known for initiating World War II and the Holocaust, which resulted in the death of six million Jews and millions of others.