Which of the Following Statements About a Buyer's Attention and Understanding

question 80

Multiple Choice

Which of the following statements about a buyer's attention and understanding is FALSE?

• A) Vividly communicated features help buyers remember a seller's claims.
• B) Salespeople should use humor to gain a prospect's attention during a presentation.
• C) To strengthen impact,appeals should focus on only one of a prospect's five senses.
• D) A buyer's attention span is affected by his or her personality.
• E) Many buyers have difficulty forming clear images from a written or spoken word.

---

Definitions:

Benefit Segmentation

The grouping of consumers on the basis of the benefits they derive from products or services.

Consumer Needs

The essential requirements and desires that drive consumer behavior, influencing their purchasing decisions and preferences.

Satisfaction

The feeling of contentment or pleasure when one's expectations are met or exceeded, especially in the context of business and customer experiences.

Demographic Segmentation

The grouping of consumers according to easily measured, objective characteristics such as age, gender, income, and education.