Jorge Is Developing a Presentation for a Customer

question 61

Multiple Choice

Jorge is developing a presentation for a customer.He wants to show the customer how his product will meet the prospect's needs and how it is different from the offerings of competitors.Jorge is developing a(n) :

• A) customer value proposition.
• B) asset management statement.
• C) customer relationship statement.
• D) content analysis report.
• E) credibility statement.

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Definitions:

Cultural System

A complex set of values, beliefs, institutions, and artifacts that define a society and influence behavior and social norms.

Functional Areas

Distinct sectors within an organization or industry that specialize in specific aspects of the business operation, such as marketing, finance, human resources, and research and development.

Ecology

The branch of biology that deals with the relations of organisms to one another and to their physical surroundings.

Enacted Norm

A rule or behavior that is adopted by a group and guides actions within specific contexts, distinguishing between acceptable and unacceptable actions.