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Alphonso Uses the FAB Method When He Sells Optical Scanning

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Essay

Alphonso uses the FAB method when he sells optical scanning equipment to merchants.What do the letters "FAB" represent in this context?


Definitions:

Confirmation Bias

A propensity for selecting, interpreting, favoring, and recollecting data that affirms one's previously held beliefs or suppositions.

Fixation

In psychology, a persistent focus of attention or obsession on an object or subject.

Framing Effect

Describes how the presentation or framing of information can influence individuals' decisions and perceptions.

Confirmation Bias

The habit of looking for, understanding, preferring, and remembering information that validates one's existing views or theories.

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