A(n)_____ Is Defined as a Written Statement (Usually One or Two

question 62

Multiple Choice

A(n) _____ is defined as a written statement (usually one or two sentences) that clearly states how purchasing a product or service being offered can help solve the customer's perceived business issue.

• A) optimal sales call objective
• B) mission statement
• C) sales presentation synopsis
• D) statement of expectation
• E) customer value proposition

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Definitions:

Past Consideration

A term used in contract law that refers to an act or benefit given in the past, which cannot be used as consideration for a current contract.

Promissory Estoppel

A legal principle that prevents a promisor from withdrawing a promise that a promisee has relied upon.

Reciprocal Treatment

A principle where two parties provide the same advantages or conditions to each other.

Civil Code

A body of written law that sets out the private rights of the citizens of a state.