SRC Refrigeration Company Manufactures and Sells Refrigerator Display Units for Flowers.Ronald,a

question 84

Essay

SRC Refrigeration Company manufactures and sells refrigerator display units for flowers.Ronald,a salesperson for the company,is calling on a large supermarket chain in an attempt to provide a demonstration of SRC's new product which "bathes flowers in generous humidity and uniform air temperature." Ronald's sales call objective is to persuade the buyer to lease one refrigeration unit for 6 months and compare how it keeps flowers fresh longer than the other brand currently in use.In terms of the criteria for evaluating sales objectives,how would you rate this sales call objective?

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Definitions:

Internal Validity

The extent to which a study can demonstrate a causal relationship between variables, minimizing the influence of external factors.

Independent Variable

A variable that is manipulated or changed in an experiment to observe its effects on a dependent variable.

Dependent Variable

In experimental research, the variable that is observed and measured to determine the effect of the independent variable, reflecting outcomes or changes.

External Validity

The extent to which the results of a study can be generalized to other situations and to other people.