How Can Data Mining Assist Sales Prospecting

question 12

Essay

How can data mining assist sales prospecting?

Know the predictive value of post-consumption questions on future consumer behaviors.

Differentiate between sales and financial objectives in marketing.

Understand the concept of return on marketing investment and its significance in evaluating business performance.

Appreciate the role of staircase analysis in enhancing sales forecast accuracy.

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Definitions:

Legal remarriage

Entering into a new marriage that is recognized as valid and legal by the authorities.

Retirement benefits

Financial support or compensation received by an individual after retiring from active employment, often in the form of pensions or savings plans.

Marketable skills

Abilities or competencies that are in demand in the job market and can enhance a person's employability.

Professional careers

Occupations that require specialized training or education, offering a pathway for growth and development in a chosen field.