Explain the Significance of the Prequalification Process in a Lead

question 62

Essay

Explain the significance of the prequalification process in a lead qualification system.

---

Definitions:

Dominant Strategy

A strategy in a game theory that yields the best outcome for a player, irrespective of the strategies adopted by other players.

Payoff Matrix

Table showing profit (or payoff) to each firm given its decision and the decision of its competitor.

Advertising Strategy

A plan of action by a business or brand designed to reach potential customers and persuade them to purchase a product or service.

Municipal Courts

Local courts that have jurisdiction over violations of city ordinances and, in some cases, over minor offenses and civil disputes within a city or municipality.