In the Context of Changing the Perceived Value of a Product,which

question 39

Multiple Choice

In the context of changing the perceived value of a product,which of the following could be considered a dangerous strategy if employed by a salesperson?

• A) Decreasing the rating of a competitive product
• B) Increasing the price of the product
• C) Decreasing the price of the product
• D) Adding a new dimension to the product
• E) Increasing the performance rating of the product

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Definitions:

Relational Self-Esteem

An individual's sense of self-worth based on the quality and nature of their relationships with others.

Fearfully Avoidant

An avoidant attachment style characterized by a negative view of both self and others, high anxiety and avoidance, and distant relationships, in which the person doesn’t feel worthy, doesn’t trust others, and fears rejection.

Anxious-Ambivalent

An attachment style characterized by a negative view of the self but a positive view of others, high anxiety, low avoidance, and intense but unstable relationships.

Securely Attached

An attachment style characterized by a positive view of the self and others, low anxiety and avoidance, and satisfying, stable relationships.