Brian Is Attempting to Get a Marketing Professor to Include

question 86

Essay

Brian is attempting to get a marketing professor to include his company's textbook into the professor's classroom teaching syllabus.Brian knows that the professor has been using a competing textbook and would have to spend considerable time adjusting her syllabus and classroom strategies if she adopts Brian's textbook.He points out that his textbook is newly revised,which means that the professor can use it for several years without having to make adjustments.What sales technique is Brian using?

---

Definitions:

White Miners

Refers to the labor force comprising predominantly of white individuals working in the mining industry, often associated with historical mining operations in various parts of the world.

Jackson's View

The political and personal viewpoints of Andrew Jackson, the seventh President of the United States, including his support for the common man and his role in the Indian Removal Act.

Indians

A term commonly used to refer to the indigenous peoples of the Americas; also a misnomer originated by Christopher Columbus who thought he had reached the Indian subcontinent.

Indian Problem

A term that historically referred to the challenge faced by European settlers and later the United States government in dealing with the indigenous populations of North America.