Kenneth,the Operations Manager of a Cosmetic Firm,rejects a Particular Promotional

question 9

Multiple Choice

Kenneth,the operations manager of a cosmetic firm,rejects a particular promotional strategy for use by the firm because he estimates that the financial costs of conducting such a campaign would be extremely high and the strategy would yield no return.According to Miller and Heiman,Kenneth is most likely a(n) :

• A) economic influencer.
• B) buyer.
• C) user.
• D) technical influencer.
• E) gatekeeper.

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Definitions:

Wheat

A cereal grain that is a worldwide staple food, grown in numerous varieties.

Cattle

Large domesticated bovines raised for their milk, meat (beef), or hides.

Opportunity Cost

The cost of foregoing the next best alternative when making a decision or choosing an option over another.

Crude Oil

An organic, unprocessed fossil fuel consisting of hydrocarbon reserves and additional organic matter.