One of the Advantages of Personal Selling as Compared to Advertising

question 63

Multiple Choice

One of the advantages of personal selling as compared to advertising is that:

• A) salespeople can be closely supervised.
• B) salespeople can become very persuasive,since they give an identical sales presentation to so many different people.
• C) salespeople can rely on puffery.
• D) salespeople can change their message if they find their customers losing interest.
• E) all of these.

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Definitions:

Free Will

The ability to choose, think, and act voluntarily without being constrained by external circumstances or forces.

Determinism

The philosophical concept that all events, including moral choices, are completely determined by previously existing causes.

Fatalistic Stance

A belief system where events are predetermined by fate, leading to acceptance of all outcomes as inevitable, regardless of one's own actions or efforts.

Personal-Document Technique

A research method involving the analysis of personal documents (diaries, letters, etc.) to gain insight into an individual's life, thoughts, and feelings.