In the Context of Changing the Perceived Value of a Product,which

question 39

Multiple Choice

In the context of changing the perceived value of a product,which of the following could be considered a dangerous strategy if employed by a salesperson?

• A) Decreasing the rating of a competitive product
• B) Increasing the price of the product
• C) Decreasing the price of the product
• D) Adding a new dimension to the product
• E) Increasing the performance rating of the product

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Definitions:

Sensory Deprivation

A condition in which an individual receives significantly reduced sensory input, which can lead to various cognitive and psychological effects.

Saturation

In color theory, saturation refers to the intensity of a color, how pure it is in comparison to gray. In a broader sense, it can also refer to the point at which a thing is unable to absorb or dissolve any more of something.

Colorfulness

The degree to which a visual stimulus is perceived as vivid or saturated, as opposed to dull or washed out.

Wavelength

The distance between successive crests of a wave, especially points in a sound wave or electromagnetic wave.