Even Though Personal Selling Is the Most Expensive Method of Communication

question 2

Multiple Choice

Even though personal selling is the most expensive method of communication on a per-person-reached basis,businesses continue to use personal selling because of advantages in:

• A) flexibility.
• B) the number of people reached.
• C) credibility.
• D) efficiency.
• E) control over the content of publicity.

---

Definitions:

Sales Presentation

A structured pitch or demonstration designed to persuade potential customers to buy a product or service.

Uninterrupted Sales Presentation

A sales pitch or demonstration that is given without breaks or distractions, allowing the seller to present their message continuously.

Hopeless Objection

A scenario in sales where a customer's refusal seems impossible to overcome.