Which of the Following Statements Is True About Sales Promotion

question 51

Multiple Choice

Which of the following statements is true about sales promotion?

• A) It is the cheapest method of personal communication.
• B) It is more flexible than personal selling.
• C) It offers incentives to customers to purchase products during a specific period.
• D) It restricts a firm from controlling the content and exact delivery of its marketing message.
• E) It is more reliable than the word-of-mouth method of marketing communication.

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Definitions:

Majority Party

The political party in a legislative body that has more than half of the seats or members, giving it the power to control the agenda and make decisions.

Committee Chairpersons

Individuals who lead standing or special committees in legislative bodies, responsible for guiding discussions, shaping agendas, and often influencing legislative outcomes.

Seniority

A system within organizations where the length of service or tenure influences an individual's rank and privileges.

Congress

The legislative branch of the United States federal government, bicameral in nature, consisting of the Senate and the House of Representatives, responsible for making federal laws.