Even Though Personal Selling Is the Most Expensive Method of Communication

question 2

Multiple Choice

Even though personal selling is the most expensive method of communication on a per-person-reached basis,businesses continue to use personal selling because of advantages in:

• A) flexibility.
• B) the number of people reached.
• C) credibility.
• D) efficiency.
• E) control over the content of publicity.

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Definitions:

Tolerate Uncertainty

The ability to remain calm and maintain performance despite ambiguity or lack of information about future events.

Diverse Experiences

A range of varied encounters and backgrounds that an individual or group might have.

Job Enrichment

Increasing the depth of a job by adding responsibility for planning, execution, and evaluation.

Quality Programs

Initiatives or strategies aimed at improving the overall quality of products, services, or processes within an organization.