A Marketing Manager Believes That Sales Promotion Has a Positive

question 17

Multiple Choice

A marketing manager believes that sales promotion has a positive effect on sales.Although he believes that this relationship holds true generally for all consumers he also believes that it is nevertheless contingent on the price consciousness of consumers. What would be the dependent variable here?

• A)Profits.
• B)Sales promotion.
• C)Price consciousness.
• D)Sales.

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Definitions:

Conflict Theory

A sociological perspective that views social life as a competition, and focuses on the distribution of resources, power, and inequality as causes of conflict and social change.

Functionalism

A theoretical framework in sociology that emphasizes the interdependence of the parts of a society and their role in maintaining societal stability.

Absolute Poverty

A condition characterized by the severe deprivation of basic human needs, including food, safe drinking water, sanitation facilities, health, shelter, education, and information.

Relative Poverty

A condition where people are considered poor relative to the living standards of the majority in the society they live in.