Explain the Purpose of Focus Groups, and Provide an Example

question 83

Essay

Explain the purpose of focus groups, and provide an example of situation in which a focus group would be a helpful way to gather information.

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Definitions:

Modeling

The process of learning and mimicking behaviors, attitudes, or techniques from others, often role models or mentors.

Albert Bandura

A psychologist renowned for his work on social cognitive theory and the concept of self-efficacy.

Perception

The process of recognizing, organizing, and interpreting sensory information to represent and understand the environment or an idea.

Classical Conditioning

A method of learning that happens by linking an external stimulus with a stimulus that naturally occurs.