Rebecca Is the Office Manager for a Medium-Sized Production Company

question 35

Multiple Choice

Rebecca is the office manager for a medium-sized production company. She writes to her boss asking if one of the office assistants can complete the weekly sales report on Monday mornings. She begins her persuasive argument by pointing out that her other responsibilities mean the report is several hours late every week, which delays her boss from sending his own report to the company executives. This is an example of the

• A) common-ground persuasion technique.
• B) demographic persuasion technique.
• C) technique of scenario painting.
• D) character appeal technique.
• E) integrated marketing communication strategy.

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Definitions:

Psychological Disorder

A mental or behavioral pattern that causes significant distress or impairment in personal functioning.

Correlation Coefficients

Statistical measures that describe the extent to which two variables change together, indicating the strength and direction of their relationship.

Weakest Degree

The minimum intensity or level at which a particular phenomenon or condition exists or is perceptible.

Random Sample

a sample that fairly represents a population because each member has an equal chance ofinclusion.