The First Step in Writing a Sales Message Is

question 68

Multiple Choice

The first step in writing a sales message is

• A) choosing the appropriate medium of transmission.
• B) determining the makeup of the mailing.
• C) choosing the most persuasive channel for the message.
• D) determining the central appeal for the message.
• E) making a careful study of the product or service.

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Definitions:

Percentage-of-Sales Method

A budgeting technique for marketing or advertising that bases the budget on a fixed percentage of the sales revenue.

Affordable Method

A promotion-mix budgeting strategy in which firms set their promotion budget based on what they believe they can afford.

Promotional Budget

The allocation of financial resources dedicated to marketing and advertising activities over a specified period.

Promotional Message

Communication designed to inform, persuade, or remind potential buyers about a product or service, often as part of a broader marketing strategy.