Andre's Company Has a Blog and a Facebook Account That

question 32

Multiple Choice

Andre's company has a blog and a Facebook account that it uses to interact with and provide information to potential customers. None of the posts on either the blog or Facebook page are used to actively sell to customers. Andre's company is engaging in

• A) content marketing.
• B) integrated marketing.
• C) permission-based marketing.
• D) central appeal marketing.
• E) common-ground explicit selling.