Table 10-7 The Elastic Firm Has Two Products Coming on the Market

question 44

Multiple Choice

Table 10-7
The Elastic Firm has two products coming on the market: Zigs and Zags.To make a Zig,the firm needs 10 units of product A and 15 units of product B.To make a Zag,they need 20 units of product A and 30 units of product B.There are only 2,000 units of product A and 3,200 units of product B available to the firm.The profit on a Zig is $4 and on a Zag it is $6.Management objectives in order of their priority are:
(1) Produce exactly 50 Zigs.
(2) Achieve a target profit of at least $750.
(3) Use all of the product B available.
Let X₁ = number of Zigs,X₂ = number of Zags.
d₁^- = underachievement of Zig goal
d₁⁺ = overachievement of Zig goal
d₂^- = underachievement of profit target
d₂⁺ = overachievement of profit target
d₃^- = unused product B
d₃⁺ = additional amount of product B needed
-In the goal programming problem described in Table 10-7,how is the goal of the use of all product B available expressed?

• A)15X₁ + 30X₂ + d₃^- - d₃⁺ = 3200
• B)X₁ + X₂ + d₃^- - d₃⁺ = 3200
• C)X₁ + X₂ + d₃^- = 3200
• D)15X₁ + 30X₂ + d₃^- = 3200
• E)15X₁ + 3-X₂ - d₃⁺ = 3200

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Definitions:

Targeting

The process of identifying and focusing on specific segments of the market that a company views as potential customers for its products or services.

Positioning

In marketing, positioning refers to the technique by which marketers try to create an image or identity for a product, brand, or company in the perception of the target market.

Consultative Buying Centers

Groups within organizations that use a collaborative approach to purchasing, where members consult each other and consider different perspectives to make informed decisions.

Solicit Input

The act of seeking advice, opinions, or feedback from others to inform a decision or improve an outcome.