FABs Refer to Features, Advantages, and Benefits in a Sales

question 57

True/False

FABs refer to features, advantages, and benefits in a sales presentation.

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Definitions:

Persuasive Messages

Communications designed to influence the attitudes, beliefs, or actions of others.

Direct Order

A direct order is a straightforward, authoritative command or instruction that leaves little room for misunderstanding or deviation by the recipient.

Sales Message

A communication designed to persuade a potential buyer to purchase a product or service.

Readers

Individuals who engage in the act of reading text in order to comprehend, interpret, or enjoy content.