SRC Refrigeration Company Manufactures and Sells Refrigerator Display Units for Flowers

question 77

Short Answer

SRC Refrigeration Company manufactures and sells refrigerator display units for flowers. A salesperson for the company is calling on a large supermarket chain to try to interest them in SRC's new unit, which "bathes flowers in generous humidity and uniform air temperature." The salesperson has set as his sales call objective to persuade the buyer to lease one refrigeration unit for 6 months and compare how it keeps flowers fresher longer than the other brand currently in use. In terms of the criteria for evaluating sales objectives, how would you rate this sales call objective?

Understand key concepts in global marketing and economic environments.

Distinguish between different trade policies and their impacts on international business.

Recognize the significance of infrastructure in global marketing strategies.

Identify the characteristics and strategies of entering foreign markets.

---

Definitions:

Stationary Member

A component of a mechanical system that remains fixed in position while other parts move around or relative to it.

Planetary Gearsets

A system of gears consisting of one or more outer gears (planet gears) revolving around a central (sun) gear, used in automatic transmissions.

Minimum Number

The smallest quantity or value in a set or required to accomplish a certain task.

Source Address

In networking, it refers to the original sender's address in a packet of data, used for response or routing purposes.