What Is a Customer Doing When He or She Interprets

question 44

Short Answer

What is a customer doing when he or she interprets the meaning of the salesperson's presentation?

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Definitions:

Hostile Masculinity

A personality configuration characterized by hostility towards women, an inclination towards aggression, and a desire to dominate or control women.

Sexual Coercion

The act of using pressure, alcohol or drugs, or force to have sexual contact with someone against their will.

Instrumental Aggression

Aggressive behavior used as a means to achieve a goal, rather than for the sake of aggression itself.

Catharsis

The process of releasing, and thereby providing relief from, strong or repressed emotions through particular activities or experiences.